The Fun Theory – Piano Stairs
I work in the advertising industry and one of our biggest segments over past few youtuberific facebooktastic years is social media. So, user or company generated content that will be passed virally around the blogosphere, email and of course social networking sites and micro-aggregators like Twitter. Ideally they are produced at a fraction of the cost of TV and are seen by more people than the series finally of Friends in like 5 minutes.
The problem is noone has perfected it yet. There is a delicate balance in this medium of people not wanting to be marketed to and wanting better and more interesting online content.
Plus there is an argument being made that, aside from a brand touch by seeing a logo, there is no payoff for companies. Are consumers converting from viral video to purchase or at least brand awareness at rates that make it worth it? Or does the normal Youtube user go from a branded video strait to a video of a cat bathing itself in the kitchen sink, and forget everything that came before it?
I say it is worth it. Indubitably. Unequivocally. If nothing else, it shows that a company understands their customers. Where they are, what they are doing. That says a lot in the minds of the general population. Second, a well done video or app will direct individuals to websites where purchasing, more information and further brand impact can ensue. And lastly, it’s cheap. It should be anyway. And if something doesn’t work, change it, evolve it, take it down, put it back up. We live in a world of immediate gratification, corporations need to get in on the chaos. Let consumers tell you what they want either through views or comments and be open to changing to oblige.
Here’s a good example of a video, campaign, idea that is shareable, socially aware and delicately but seamlessly branded.
I don’t know if it is tricky editing, but I love the old guy (see photo above, or 1:23 in the video) who is going for the stairs. That guy is awesome, he’ll probably play Chopin all the way up.
I think this idea will work, and will be really interesting as it moves forward. And even if it doesn’t, 7,000 people in one day are now aware that VW is trying to make the world a little more fun.
Ogilvy tweeted this today, which is where I saw it.
AT&T Education Solutions
Great photo shoot and concept came together here for an immersive walk through in AT&T’s ethernet services for their education customers. Technology is a mandatory for success in school districts around the country, and we wanted to relay how AT&T’s reliable services and network of possibilities facilitate eLearning in the classroom. Check it out.
World Class Medicine from MoBap
Missouri Baptist Medical Center, or MoBap as we like to call it, has had a long and successful relationship with RodgersTownsend. So in 2011, when it was clear that the MoBap web experience was not living up to the standards of excellence they demanded for patients and the community, they looked to us.
After a long discovery phase, extensive content audit and thorough wire-framing we had an intricate road map from which to create the UI. Where we landed not only pushed MoBap’s digital presence to a level on par with the reputation of their medical center, but ahead of most of their regional and national competition.
I’ve never had a design recieve so much praise and so many dissenters. At least not in a public way. Its a testament to how much St. Louis, especially the creative community, has embraced Loufest.
Loufest is two days of music, food and fun in Forest Park here in St. Louis. Acquired by C3 (of Lallapalooza and Austin City Limits fame) in 2013, they were looking for a bold new look without the nuances of a particular genre or lifestyle. In layman’s terms, they didn’t want a hipster logo or a strictly Rock’n Roll vibe. They were looking for something generic enough to appeal to a broad audience, but bold enough to make a statement and have staying power.
I’m not sure I accomplished it, but this is where we landed.
After the rebrand Loufest more than doubled their attendance and had their most successful year to date. Some might attribute that to a vastly improved line-up compliments of The National, Alabama Shakes, The Killers and others. But I think, deep down, we all know what really caused the surge.
ATT New Business
A responsive site for ATT that adapts to fit screen size and resolution through a seamless and fluid dev.
Smart Grid Technology from AT&T
This was a nice HTML5 parallax website we did for AT&T’s Smart Grid Solutions. The target here was high profile civic and private utility companies. Experts in building and maintaining the smart grid, but not experts in communicating between the various elements of the infrastructure. We gave them a step by step breakdown of AT&T’s services and how they would benefit the target, but did it in a way that told our story in a simple, seamless and scrollable way. Excuse that alliteration (and the Dev of this live site).
Martin Luther King Tribute
I wanted to attempt this style in February, and being Black History Month I chose the Rev. as my muse.
His face is made up of the words of his epic Lincoln Memorial “I have a dream…” speech.
Take a look. I am having it framed as I type.
Smoking Goat Branding
I like beer.
Beer high in flavor, alcohol and price. I brew at home, but wouldn’t consider myself very good at this point. I’m working on it.
We have friends in Louisiana who I would consider really good. I designed some branding for their forthcoming brewery down there.
The Smoking Goat will hopefully be amazing, especially if I get some good beer out of the deal.
Have a look. Then drink a beer and have a look again. Continue this process until the logo looks awesome.
This is a poster I made for my buddy Dustin.
A classic quote from him as we drove by Effingham, IL’s infamous and huge cross.
I thought it would look good in his new apartment.
I recently got the chance to work on a project for the Humane Society. Given the fact that every time I walk into an animal shelter I have to be talked down from taking home every animal in the place, I was happy to help in anyway I could.
With the majority of pet buying in the United States coming from breeders, mall pet shops and unfortunately mills, animal shelters (specifically the Humane Society) are left overflowing with pets that need loving homes. They are running into a perception problem however, and many misconceptions about shelter pets are accepted as fact, and often repeated as such.
To get past this, we decided to take the problem head on, and address the most common misconceptions individually.
Here is where we landed:
Lauren and Dan sit’n in a tree…
My good friend Lauren is getting married in July, and though I am extremely jealous of her fiance Dan (don’t tell my wife), I made their save the date cards.
I use VistaPrint to print these types of things. Though the quality suffers, and the rumor is that they are destroying local community printers nationwide, for the price they can’t be beat. Check them out next time you want to customize your own holiday card or invitation.
Here’s how Lauren’s STDs turned out: