Walmart’s Great Value – Before and After

Walmart’s Great Value – Before and After

So I’m stealling this blog post from one of my favorite design blogs The Dieline.

They recently discussed the new look that Walmart has given to their Great Value product line. You know, the box of cereal or bottle of ketchup that cost a dollar less, but looked as if it had been sitting on the shelf for 12 years and had probably been opened and resealed.

Well for all the flaws of the world’s biggest retail chain, both moral and aesthetic, they tried and I feel succeeded in this endeavor to build a stronger brand for their line of cost conscious products.

Check out this before:

And look where they’re at now:

Not a bad job. Now if they could just do something about they’re “Big Box” architectural style. I know, I know… big box means a small price for me. I don’t know though, I might be willing to pay a bit more to avoid feeling like a redneck for shopping there.

On a side note, it has been brought to my attention that my comments section doesn’t work all the time, I’ll fix that immediately. I really encourage anyone who reads to comment as much as possible, especially about that “redneck” line. Thanks as always.

Fun work

Martin Luther King Tribute

I wanted to attempt this style  in February, and being Black History Month I chose the Rev. as my muse.

His face is made up of the words of his epic Lincoln Memorial “I have a dream…” speech.

Take a look. I am having it framed as I type.

Smoking Goat Branding

I like beer.

Beer high in flavor, alcohol and price. I brew at home, but wouldn’t consider myself very good at this point. I’m working on it.

We have friends in Louisiana who I would consider really good. I designed some branding for their forthcoming brewery down there.

The Smoking Goat will hopefully be amazing, especially if I get some good beer out of the deal.

Have a look. Then drink a beer and have a look again. Continue this process until the logo looks awesome.

New Poster

This is a poster I made for my buddy Dustin.

A classic quote from him as we drove by Effingham, IL’s infamous and huge cross.

I thought it would look good in his new apartment.

Sheltered Perceptions

I recently got the chance to work on a project for the Humane Society. Given the fact that every time I walk into an animal shelter I have to be talked down from taking home every animal in the place, I was happy to help in anyway I could.

With the majority of pet buying in the United States coming from breeders, mall pet shops and unfortunately mills, animal shelters (specifically the Humane Society) are left overflowing with pets that need loving homes. They are running into a perception problem however, and many misconceptions about shelter pets are accepted as fact, and often repeated as such.

To get past this, we decided to take the problem head on, and address the most common misconceptions individually.

Here is where we landed:

Humane Society - Misconceptions"Mutt"

Humane Society - Misconceptions - "Bark"

Lauren and Dan sit’n in a tree…

My good friend Lauren is getting married in July, and though I am extremely jealous of her fiance Dan (don’t tell my wife), I made their save the date cards.

I use VistaPrint to print these types of things. Though the quality suffers, and the rumor is that they are destroying local community printers nationwide, for the price they can’t be beat. Check them out next time you want to customize your own holiday card or invitation.

Here’s how Lauren’s STDs turned out: