Society for the Blind and Visually Impaired Logo Throwdown

Society for the Blind and Visually Impaired Logo Throwdown

The STL Egotist, a blog about advertising and creative stuff, recently had an off-day when they decided to slam two local Ad players; Schupp Co. and Ad Saint.

Schupp Co. is an agency that has been around for a long time and does a lot of point of sale and other general advertising (Remember the KTRS missing Cardinal Birds… that was them). Schupp designed(?) a logo for the Society for the Blind and Visually Impaired. Ad Saint, another STL advertising and creative stuff blog, was contacted by the Society for the Blind and Visually Impaired to run a story on their new logo, which they did.

The egotist basically took fault with the fact that for what they (and I) am sure was a pro-bono project, Schupp phoned the logo in. Meaning it really isn’t very good, or more, could have been a lot better. And then The Egotist kind of threw some fighting words at AdSaint for writing a post about this lame logo.

I have worked on projects like this, and know first hand that its generally the clients that limit the project (concept and execution). I also know that where the real money is saved on a Pro-bono client is not the creative effort, but the account sales effort. The mentality that, “They’re not paying for this, it’s not worth our time to fight with them.” Designers are the ones who spend the extra time and effort polishing feces, and then they are the ones that are pointed to when the logo sucks.

So, Egotist, have a little compassion. If Schupp roll’s out a campaign they are sure will be a Gold Pencil or a Lion, and you think it sucks… say so. If they cook a Pop Tart, I don’t need you guys to explain to me why they should have made Blueberry instead of Smores. As for AdSaint, call them out on bad stories if you want. Maybe that competition will yield deeper digging, more content and better insight for me.

In the meantime, I say we turn this whole frown up side-down!

Designer Throwdown!

The Place:

The Weapons: Illustrator, Coffee, Ice Pick

The Logo: Society for the Blind and Visually Impaired

Click here and upload your better version of this logo:

(Egotist mystery writers, lets see your skills too)

Best logo gets lunch at Blues City on me!


PS > I’ll narrow the logos down, and then let someone a lot cooler than me pick the winner.

Fun work

Martin Luther King Tribute

I wanted to attempt this style  in February, and being Black History Month I chose the Rev. as my muse.

His face is made up of the words of his epic Lincoln Memorial “I have a dream…” speech.

Take a look. I am having it framed as I type.

Smoking Goat Branding

I like beer.

Beer high in flavor, alcohol and price. I brew at home, but wouldn’t consider myself very good at this point. I’m working on it.

We have friends in Louisiana who I would consider really good. I designed some branding for their forthcoming brewery down there.

The Smoking Goat will hopefully be amazing, especially if I get some good beer out of the deal.

Have a look. Then drink a beer and have a look again. Continue this process until the logo looks awesome.

New Poster

This is a poster I made for my buddy Dustin.

A classic quote from him as we drove by Effingham, IL’s infamous and huge cross.

I thought it would look good in his new apartment.

Sheltered Perceptions

I recently got the chance to work on a project for the Humane Society. Given the fact that every time I walk into an animal shelter I have to be talked down from taking home every animal in the place, I was happy to help in anyway I could.

With the majority of pet buying in the United States coming from breeders, mall pet shops and unfortunately mills, animal shelters (specifically the Humane Society) are left overflowing with pets that need loving homes. They are running into a perception problem however, and many misconceptions about shelter pets are accepted as fact, and often repeated as such.

To get past this, we decided to take the problem head on, and address the most common misconceptions individually.

Here is where we landed:

Humane Society - Misconceptions"Mutt"

Humane Society - Misconceptions - "Bark"

Lauren and Dan sit’n in a tree…

My good friend Lauren is getting married in July, and though I am extremely jealous of her fiance Dan (don’t tell my wife), I made their save the date cards.

I use VistaPrint to print these types of things. Though the quality suffers, and the rumor is that they are destroying local community printers nationwide, for the price they can’t be beat. Check them out next time you want to customize your own holiday card or invitation.

Here’s how Lauren’s STDs turned out: