Bonobo’s Case Study

Bonobo’s Case Study
02/6/09

A few weeks ago my boss Dan Curran of NGAGE gifted a few of us at work with a case study of Bonobo’s, an online pants retailer for men. They brag about avoiding, “the khaki diaper butt problem”running rampant in mens trousers these days. Anyway Inc. Magazine ran an article using their website as a case study of what is right and wrong with this successful start-up, and their website.

You can read it on page 35-37, here.

Well I took a screenshot of the site after reading the article and was going to use its elements for the Kristin Kahle site, which I might be redesigning. You can see it above.

Well, recently Bonobo’s took the advise and you can see where they have directed their site just since before November 2008. Its not radically different, but the changes make a big difference.

You can see it here.

I recommend that everyone read the article. It is very helpful and useful to anyone interested in the direction that successful digital marketing and branding is going. Actually read the whole thing, its great. Then take a look at the direction they went in, and what elements of the critique they focused on.

Enjoy, and really do read and look.

Fun work

Martin Luther King Tribute
06/1/10

I wanted to attempt this style  in February, and being Black History Month I chose the Rev. as my muse.

His face is made up of the words of his epic Lincoln Memorial “I have a dream…” speech.

Take a look. I am having it framed as I type.

Smoking Goat Branding
04/1/10

I like beer.

Beer high in flavor, alcohol and price. I brew at home, but wouldn’t consider myself very good at this point. I’m working on it.

We have friends in Louisiana who I would consider really good. I designed some branding for their forthcoming brewery down there.

The Smoking Goat will hopefully be amazing, especially if I get some good beer out of the deal.

Have a look. Then drink a beer and have a look again. Continue this process until the logo looks awesome.

New Poster
02/4/10

This is a poster I made for my buddy Dustin.

A classic quote from him as we drove by Effingham, IL’s infamous and huge cross.

I thought it would look good in his new apartment.

Sheltered Perceptions
01/6/10

I recently got the chance to work on a project for the Humane Society. Given the fact that every time I walk into an animal shelter I have to be talked down from taking home every animal in the place, I was happy to help in anyway I could.

With the majority of pet buying in the United States coming from breeders, mall pet shops and unfortunately mills, animal shelters (specifically the Humane Society) are left overflowing with pets that need loving homes. They are running into a perception problem however, and many misconceptions about shelter pets are accepted as fact, and often repeated as such.

To get past this, we decided to take the problem head on, and address the most common misconceptions individually.

Here is where we landed:

Lauren and Dan sit’n in a tree…
01/5/10

My good friend Lauren is getting married in July, and though I am extremely jealous of her fiance Dan (don’t tell my wife), I made their save the date cards.

I use VistaPrint to print these types of things. Though the quality suffers, and the rumor is that they are destroying local community printers nationwide, for the price they can’t be beat. Check them out next time you want to customize your own holiday card or invitation.

Here’s how Lauren’s STDs turned out: