Radio Lab – "Choice"

Radio Lab – "Choice"

I have made no excuses or aversions to the fact that I am an NPR addict.

Over the last year I have become an avid follower of the show Radio Lab. They have an interesting explanatory/journalistic style, and incorporates sound in really effective and often abrasive ways.

Season Two just started up in the last few weeks.

While I think all the Radio Lab shows can apply to all of our lives, the show called “Choice” that aired last month applies especially to advertising (my chosen means of frustration for pay) and my company NGAGE in particular. It deals with why people choose, how they choose and and the utter randomness of the whole thing.

Here’s the discription form them:

“Two roads diverged in a yellow wood and… and… how the heck did you decide which one take? This hour, we explore Choice. Why do some people seem better at making decisions than others? Should you listen to your head or your heart? We turn up the volume on the voices in our heads and try to make sense of the babble. Forget free will, some important decisions could come down to a steaming cup of coffee.”

Do check it out. Listen while working or driving home or whenever. You can find it at their website or download the Podcast on iTunes, they’re both FREE of course.

Malcolm Gladwell, the buddah of consumer behavior is interviewed a lot. He’s kind of awesome. Very interesting.

It’s a great way to soothe your ears for an hour, enjoy!

Fun work

Martin Luther King Tribute

I wanted to attempt this style  in February, and being Black History Month I chose the Rev. as my muse.

His face is made up of the words of his epic Lincoln Memorial “I have a dream…” speech.

Take a look. I am having it framed as I type.

Smoking Goat Branding

I like beer.

Beer high in flavor, alcohol and price. I brew at home, but wouldn’t consider myself very good at this point. I’m working on it.

We have friends in Louisiana who I would consider really good. I designed some branding for their forthcoming brewery down there.

The Smoking Goat will hopefully be amazing, especially if I get some good beer out of the deal.

Have a look. Then drink a beer and have a look again. Continue this process until the logo looks awesome.

New Poster

This is a poster I made for my buddy Dustin.

A classic quote from him as we drove by Effingham, IL’s infamous and huge cross.

I thought it would look good in his new apartment.

Sheltered Perceptions

I recently got the chance to work on a project for the Humane Society. Given the fact that every time I walk into an animal shelter I have to be talked down from taking home every animal in the place, I was happy to help in anyway I could.

With the majority of pet buying in the United States coming from breeders, mall pet shops and unfortunately mills, animal shelters (specifically the Humane Society) are left overflowing with pets that need loving homes. They are running into a perception problem however, and many misconceptions about shelter pets are accepted as fact, and often repeated as such.

To get past this, we decided to take the problem head on, and address the most common misconceptions individually.

Here is where we landed:

Humane Society - Misconceptions"Mutt"

Humane Society - Misconceptions - "Bark"

Lauren and Dan sit’n in a tree…

My good friend Lauren is getting married in July, and though I am extremely jealous of her fiance Dan (don’t tell my wife), I made their save the date cards.

I use VistaPrint to print these types of things. Though the quality suffers, and the rumor is that they are destroying local community printers nationwide, for the price they can’t be beat. Check them out next time you want to customize your own holiday card or invitation.

Here’s how Lauren’s STDs turned out: