Featured Work
1980’s Schnucks…
10/4/09
I as prowling Ffffound.com tonight and stumbled on something really familiar. Maybe familiar isn’t the right word… nostalgic?
Check out this photo of Schnucks, circa 1980.
I wrote the other day about the pool I swam at growing up. Well, the pool was often preceded or followed by a trip with my mom to get groceries. I see this photo and I can smell the store. The bakery, produce and even the cleaning supplies.
Lots of things interesting about this time in history. First of all the style is awesome. That sort of Star Warsian modernism with the strange but constant addition of American Flags and Ferns. Most know how I love my orange, not the fruit, but the color, and this period was not stingy when it came to the swatch.
Something else to note, for all those who wonder why global warming “snuck up” on us or why BPA and the over abundance of plastics in our society is so predominant, take a look at the options for bagging your groceries as of 1980. Paper or…. Paper?
Anyway, thought it was a cool shot or a piece of my history, and probably yours as well. The next time I walk into Culinaria in Downtown STL (the newest in Schnucks design) I am going got take special notice of anything that carried over. I do think their logo is orange. Good call!
Want to see more 80’s vintage stuff (ads, products, photos) check out this Flickr page. That’s where the original photo came from as well.
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Agency Work
AT&T Education Solutions
12/20/13
Great photo shoot and concept came together here for an immersive walk through in AT&T’s ethernet services for their education customers. Technology is a mandatory for success in school districts around the country, and we wanted to relay how AT&T’s reliable services and network of possibilities facilitate eLearning in the classroom. Check it out.
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World Class Medicine from MoBap
12/10/13
Missouri Baptist Medical Center, or MoBap as we like to call it, has had a long and successful relationship with RodgersTownsend. So in 2011, when it was clear that the MoBap web experience was not living up to the standards of excellence they demanded for patients and the community, they looked to us.
After a long discovery phase, extensive content audit and thorough wire-framing we had an intricate road map from which to create the UI. Where we landed not only pushed MoBap’s digital presence to a level on par with the reputation of their medical center, but ahead of most of their regional and national competition.
Major Creative and Design direction props to Sang Han and his entire team on this one, especially Monica O’Connor.
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Loufest Rebrand
10/28/13
I’ve never had a design recieve so much praise and so many dissenters. At least not in a public way. Its a testament to how much St. Louis, especially the creative community, has embraced Loufest.
Loufest is two days of music, food and fun in Forest Park here in St. Louis. Acquired by C3 (of Lallapalooza and Austin City Limits fame) in 2013, they were looking for a bold new look without the nuances of a particular genre or lifestyle. In layman’s terms, they didn’t want a hipster logo or a strictly Rock’n Roll vibe. They were looking for something generic enough to appeal to a broad audience, but bold enough to make a statement and have staying power.
I’m not sure I accomplished it, but this is where we landed.
After the rebrand Loufest more than doubled their attendance and had their most successful year to date. Some might attribute that to a vastly improved line-up compliments of The National, Alabama Shakes, The Killers and others. But I think, deep down, we all know what really caused the surge.
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ATT New Business
04/28/13
A responsive site for ATT that adapts to fit screen size and resolution through a seamless and fluid dev.
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Smart Grid Technology from AT&T
04/27/13
This was a nice HTML5 parallax website we did for AT&T’s Smart Grid Solutions. The target here was high profile civic and private utility companies. Experts in building and maintaining the smart grid, but not experts in communicating between the various elements of the infrastructure. We gave them a step by step breakdown of AT&T’s services and how they would benefit the target, but did it in a way that told our story in a simple, seamless and scrollable way. Excuse that alliteration (and the Dev of this live site). 
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Fun work
Martin Luther King Tribute
06/1/10
I wanted to attempt this style in February, and being Black History Month I chose the Rev. as my muse.
His face is made up of the words of his epic Lincoln Memorial “I have a dream…” speech.
Take a look. I am having it framed as I type.
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Smoking Goat Branding
04/1/10
I like beer.
Beer high in flavor, alcohol and price. I brew at home, but wouldn’t consider myself very good at this point. I’m working on it.
We have friends in Louisiana who I would consider really good. I designed some branding for their forthcoming brewery down there.
The Smoking Goat will hopefully be amazing, especially if I get some good beer out of the deal.
Have a look. Then drink a beer and have a look again. Continue this process until the logo looks awesome.
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New Poster
02/4/10
This is a poster I made for my buddy Dustin.
A classic quote from him as we drove by Effingham, IL’s infamous and huge cross.
I thought it would look good in his new apartment.
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Sheltered Perceptions
01/6/10
I recently got the chance to work on a project for the Humane Society. Given the fact that every time I walk into an animal shelter I have to be talked down from taking home every animal in the place, I was happy to help in anyway I could.
With the majority of pet buying in the United States coming from breeders, mall pet shops and unfortunately mills, animal shelters (specifically the Humane Society) are left overflowing with pets that need loving homes. They are running into a perception problem however, and many misconceptions about shelter pets are accepted as fact, and often repeated as such.
To get past this, we decided to take the problem head on, and address the most common misconceptions individually.
Here is where we landed:
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Lauren and Dan sit’n in a tree…
01/5/10
My good friend Lauren is getting married in July, and though I am extremely jealous of her fiance Dan (don’t tell my wife), I made their save the date cards.
I use VistaPrint to print these types of things. Though the quality suffers, and the rumor is that they are destroying local community printers nationwide, for the price they can’t be beat. Check them out next time you want to customize your own holiday card or invitation.
Here’s how Lauren’s STDs turned out:
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